Wellness resort & spa
Location: Morristown, Arizona, U.S.
Established: 2018
Type of Facility: Resort, 210 acres
Size of Facility: 70-acre resort; 90,000 sq ft of designed space
Guest Rooms: 36 (between main lodge, bungalows, cabins, and cottage)
Length of Involvement: 2021 - present
Castle Hot Springs
The site of a historic spa resort in a secluded canyon reopened in 2018 to reembrace the tradition of healing brought to visitors by the area’s natural hot springs.
All-inclusive rates cover farm-to-table meals, yoga and meditation classes, and outdoor adventures, including farm tours, guided hikes, archery and e-bike tours.
Awards: Travel + Leisure World’s Best Awards - 2021
Our role has included:
Brand identity and key messaging
Concept & Identity
Treatment philosophy and offerings, service menu
Expense evaluation/comparison
Staff/guest services management support
Facility analysis
Curated indoor and outdoor recreational activities
Curated food and beverage offerings and services
Supported marketing and PR strategies


