Wellness resort & spa

Location: Morristown, Arizona, U.S.

Established: 2018

Type of Facility: Resort, 210 acres

Size of Facility: 70-acre resort; 90,000 sq ft of designed space

Guest Rooms: 36 (between main lodge, bungalows, cabins, and cottage)

Length of Involvement: 2021 - present

Castle Hot Springs

The site of a historic spa resort in a secluded canyon reopened in 2018 to reembrace the tradition of healing brought to visitors by the area’s natural hot springs.

All-inclusive rates cover farm-to-table meals, yoga and meditation classes, and  outdoor adventures, including farm tours, guided hikes, archery and e-bike tours.

Awards: Travel + Leisure World’s Best Awards - 2021

Our role has included:

  • Brand identity and key messaging

  • Concept & Identity

  • Treatment philosophy and offerings,  service menu

  • Expense evaluation/comparison

  • Staff/guest services management support

  • Facility analysis

  • Curated indoor and outdoor recreational activities

  • Curated food and beverage offerings and services

  • Supported marketing and PR strategies