We offer expertise across the wellness spectrum.

From health care to spa and across the wellness spectrum, Under a Tree has the expertise to push the wellness industry (and companies within it) to new levels. Our team will work with you every step of the way, from creating compelling concepts to thinking outside the box with design to paying attention to detail in the service menu and programming, to helping you realize more profitability from your business. We work with clients in hospitality, real estate, senior care, executive health clinics, hospitals, destination spas, and wellness immersions that represent every segment of the wellness spectrum, from holistic and integrative to medical and recovery-minded - and everything in between.

 FEASIBILITY & BUSINESS DEVELOPMENT

 Our team offers business model development and expertise to assist your company in decision-making and clarification of direction. Our unbiased approach supports long-term sustainability and responsible growth through audits, business assessments, scenario analysis, market research, feasibility analysis, performance benchmarking, and financial projections. Specific deliverables include:

 

  • Market & Trends Research

  • Research & Review of Local & Relevant Competitive Set

  • Utilization Analysis (Informs the Area Program and Spatial Design)

  • 5-Year Pro Forma Analysis, Including Full Staffing Guide and Initial Wellness FF&E

  • Strategic Advisory Services

  • Introductions to Third-party Management and Investors

  • SWOT Analysis

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Concept & Design Development

We articulate clear and compelling health and wellness experiences that leverage your unique attributes and business opportunities, creating a strategic blueprint that serves as the fundamental reference point for all subsequent design, programming, and operational decisions. Based on the parameters established within the concept, we then define the form, function, and distinguishing characteristics of the facility, establishing a functional framework and operational context for design development. We support an enlightened and efficient planning and construction process through seamless coordination with each discipline, providing key advice at different stages that saves time and often eliminates expensive errors. Specific deliverables include:

 
 

  • Research and Review of Global Competitive Set

  • Development of Comprehensive Wellness Concept

  • Utilization Analysis (Informed by 5-Year Pro Forma)

  • Area Program, Bubble Diagrams, and Concept CAD Floor Plans

  • Detailed Design Brief to Inform Spatial Planning

  • Redline Review of Architectural Drawings and Site Plans

  • FF&E and OS&E Guidance & Recommendations

Health & Wellness Programming 

At Under a Tree, we believe that wellness is everywhere. The transformation that can occur for people when they live in - or visit - places of wellness involves not only the “hardware” (the details of the built environment) but the “software,” which refers to the programming that activates the space.

We pride ourselves on our long history of expertise in crafting unique, authentic, diverse programming that enriches the lives of guests and/or residents and helps to differentiate projects. Pertaining to mind, body, spirit, and heart, our programming touches the realms of: outdoor adventure, multigenerational activities, nature immersion, hydrothermal experiences (including hot springs), food & beverage, social wellness, sleep, holistic retreats, recovery, sports performance, local & regional traditions, animal therapy, mindfulness, and more.

We’ll help you develop a treatment portfolio based on research, trends, and recommendations of full spectrum services, products, and vendors that distinguish the unique focus of the project and align to its philosophy. Specific deliverables include:

  • Program and Menu Development / Guidelines (Wellness, Guest Room/Residents, Nutrition, Mindfulness, Fitness, Recovery, Contrast Bathing)

  • Signature Spa Treatment Menu and Protocols 

  • Event and Activity Calendars 

  • Cultural and Historical Research

  • Educational Programs, including: Health, Family, Couples, Personal Growth, Culture, Arts, Music, Adventure, Nature, etc.

  • Recommendations for product, equipment, supplies, and vendors that inform the treatment menu 

  • Retail Strategic Planning and Recommendations to Support: Program and services research, feasibility analysis, performance benchmarking and financial projections

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Operations Management & Support 

Everyday performance is the heart of the service business - for guests as well as employees. We work as an extension of your internal team to build operation procedures, guidelines, and upgrades. We merge with your key staff members to share our vast collective expertise in award-winning locations and highly-acclaimed business models. For both new ventures and existing businesses, we provide extensive operational input to create, implement, and manage all process and procedures - from staffing to service standards. We help streamline your operational processes, focusing on ways to improve underproductive departments and/or systems to optimize your potential pertaining to:

 

  • Retail and Merchandising

  • Private Label Brands – Products and/or Services

  • Standard Operating Procedures and Manuals

  • Recruitment and Ongoing Mentorship

  • Implementation and Training

  • Retail Sales Training

  • Client Service / Client Care Training