FACILITY DETAILS
Location: San Miguel de Allende, Mexico
Established: December, 2010
Type of Facility: Wellness Spa
Treatment Rooms: 4 treatment rooms
Size of Facility: 436 m2 / 4,700 sf
Length of Involvement: 2+ Years
Spa Matilda
CONDE NAST TRAVELER HOT LIST 2011
Hired to bring the Spa Matilda vision to life, we worked on all phases of pre-development – including concept and identity, design development, and five-year pro-forma – to ensure a fully integrated and eclectic spa experience for culturally savvy international clientele. Based on this work, within several months of opening Spa Matilda was listed in the Conde Nast Traveler Hot List, the only spa in Mexico to date that has won that distinction. Listed in Conde Nast Traveler Hot List in 2011 after only several months open, the only spa in Mexico to receive this award.
Our role involved:
Concept & Identity
Brand identity and key messaging, treatment philosophy, spa menu and signature elements
Design Development
Design Brief detailing functionality, operational considerations, location/adjacencies and guest flow, collaboration on layout and design and equipment specification and sourcing
Feasibility & Financial Planning including 5 year pro forma, market research, forecasting and KPI benchmarking
Developed and upgraded an off property hot spring to access for hotel guests; created signature treatment water experience and completed training
Programming including treatment portfolio, protocol and service menu development, pricing and creative direction
Operational Implementation including vendor selection, staffing, recruitment, launch, initial management and PR support and media relations
“Under a Tree provided an innovative, sophisticated and financially viable spa experience for Hotel Matilda. They came on and developed a compelling vision to re-think our concept and ultimately re-engineer the final outcome.”
